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Maximising Content Production: Hungry for More

Claudio Cordeiro

2 min read

Apr 24

53

3

Content serves a variety of palates, offering diverse tastes through an array of recipes. 


Sorry, I'm feeling very hungry as I write this blog post.


Whether you're a business aiming to engage your audience, a content creator looking to grow your following, or an organisation seeking to spread a message, producing high-quality content is essential. 


And with the vast menu of platforms and formats available for reaching our audiences, maximising the output from events, filming days, animations, and graphics has become more crucial than ever before.




The Importance of Organisation


Just as a chef plans their menu before hitting the market, content creators should have a clear content list before attending important events or shoots. 


In addition, when shopping for ingredients, a savvy chef not only buys what's needed for specific dishes but also considers alternatives and complementary ingredients. You may find yourself in a situation where a client presents a special or last-minute request unexpectedly. And yes, that does happen often.


Similarly, content creators should aim to capture a variety of footage and visuals during events or filming days. A longer take, more cutaways, different framing…


Shooting for Various Platforms and Formats


Shoot with versatility in mind. Different social media platforms favour different aspect ratios – landscape, portrait, 1:1. Moreover, various video formats like Instagram IGTV, TikTok, and YouTube Shorts come with their own specifications and best practices. To fully leverage the potential of content, it's crucial to capture scenes in multiple framings and lengths during filming or events, and also allow space for overlay text.



Conclusion


By being organised, shooting with versatility in mind, and adopting an efficient approach, content creators can unlock the full potential of their efforts. However, navigating through this process can sometimes be daunting. 


Mashup Media is ready to guide clients through the journey of planning their content strategy. We break it down into comprehensive actions, ensuring that every step is clear and manageable. 


From conceptualisation to execution, our team is dedicated to producing high-quality content that resonates with your audience. Additionally, we understand the importance of adapting content to different formats for various platforms. With our expertise, we can seamlessly produce and export content to ensure maximum reach and engagement across all channels. 


Now, excuse me, I need to grab a snack.


Claudio Cordeiro

2 min read

Apr 24

53

3

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