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The Power of Original Animation in Company Videos

Claudio Cordeiro

3 min read

Apr 9



In the dynamic world of digital content, animation has emerged as a potent tool for businesses to communicate with their audience across various platforms. From company videos and advertising to explainer videos and social media content, animation offers a versatile medium to convey messages effectively. However, amidst the plethora of animated content flooding the digital space, the key to standing out lies in embracing creativity and originality.

We’ve seen it all. How can videos truly captivate today’s audience?

In today's blog post, we delve into the significance of infusing creativity into animation concepts for different types of company videos and the impact it has on captivating audiences and driving action.

The Canvas of Creativity

Animation provides an expansive canvas for creativity, offering endless possibilities to bring ideas to life. Whether it's the playful world of character animation or the sleek sophistication of motion graphics, the choice of style plays a crucial role in shaping the narrative and engaging the audience.

For company videos, the animation style should align with the brand identity while reflecting the message and values it seeks to convey. How much creativity do your brand guidelines spark? And how much freedom do they grant you to craft something truly remarkable for both your employees and contractors? The process must start with the brand guidelines, but we also need to explore how we elevate the message to impactful stories and visuals.

Advertising campaigns can harness the power of animation to cut through the noise and forge a lasting impact on viewers. Transport your audience to a realm of imagination where they can discover your Unique Value Proposition, delve into your brand's ethos, and explore the benefits of your product or service. Try to offer value to your audience while promoting your brand, avoiding the perception of interrupting their current activities.

Explainer videos, with their focus on simplifying complex concepts, benefit from creative animation techniques to enhance understanding and retention. Can you incorporate metaphors to elucidate your message? How can you ensure your concept deeply resonates with your target audience? I always advocate starting small and refining from there. Explainer videos demand a delicate balance between clarity of message and creative visuals to ensure maximum impact.

Social media videos demand attention-grabbing visuals that resonate with the audience scrolling through their feeds. Direct your focus to the first few seconds of your video, ensuring they are different, intriguing, and promising. Now that you've accomplished that, ensure your video remains engaging until its conclusion.

In today's fast-paced digital world, a brand's relevance hangs in the balance with every swipe. 

Internal videos can especially benefit from original animation to spark interest and convey information effectively. Animations provide a fresh perspective on workplace scenarios, portraying people, policies, and news through safe, heartwarming, informative, and motivating imagery.

The Essence of Originality

Being original means more than just avoiding clichés or mimicking trends. It's about infusing a unique perspective, injecting personality, and daring to explore unconventional ideas.

Original animation grabs attention, evokes emotions, and fosters connections with the audience. The impact of stories shared in a video should endure, echoing through conversations, actions, likes, sharing videos, etc.

Captivating Audiences, Driving Action

The ultimate goal of any animated video is to captivate the audience and spur them into action. Whether it's making a purchase, sharing the content, or engaging with the brand, the success of a video hinges on its ability to resonate with viewers on a deeper level.

Don’t forget your Call to Action.

Creativity in animation serves as a catalyst for audience engagement. It sparks curiosity, triggers emotions, and fosters a sense of connection. When viewers are captivated by original animation, they are more likely to absorb the message, retain information, and take the desired action. 

Embracing Freedom in Animation Styles

One of the greatest strengths of animation is its versatility in accommodating different styles and techniques. From traditional hand-drawn animation to cutting-edge 3D animation, each style brings its charm and appeal. By embracing freedom in choosing different animation styles, businesses can unleash their creativity and tailor the visual language to suit the specific requirements of their message and audience.

Moreover, experimenting with diverse animation styles opens up new avenues for storytelling and expression. It encourages innovation and pushes the boundaries of creativity, leading to breakthroughs that elevate the impact of animated content.


By daring to be different, businesses can create animated content that not only captivates the audience but also drives action and leaves a lasting impression. Mashup Media, with its expertise, can help companies find the right story and style for their next animation project. So, let's unleash our creativity and embark on an animated journey that inspires, entertains, and resonates with audiences worldwide.

Claudio Cordeiro

3 min read

Apr 9



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